Your building, leased on your terms.
We lease up your building with precision marketing, deep tenant relationships, and the Alliance Group's unmatched comp intelligence.
RDE Advisors represents building owners and developers in office and retail leasing across Manhattan. We combine institutional-quality marketing — custom microsites, photo-realistic renderings, proprietary comp data — with the boutique attention that drives leasing velocity.
Our Alliance Group network of 70+ brokers and 3,300+ lease comps gives landlord assignments the same market intelligence as any major shop, without the conflicts.
A process built around your outcome.
12 stages, no shortcuts. We stay with you through every one.
Negotiations
Backed by numbers, market intelligence and years of experience, we know how far we can push in our negotiations and what tactics to use to resolve issues that will inevitably come up.
Competitive Set
How do you stack up against your competition? We will provide you with a detailed competitive set matrix so that you know the answer.
Recent Transactions ("Comps")
Information is key to help determine the right pricing. We have all of the comps at your disposal.
Tenants in the Market ("TIMs")
The low-hanging fruit for canvassing are the TIMs. We have the full list and will reach out to every qualified TIM and their brokers.
Marketing
Test-fits, renderings, websites, Costar/Loopnet formatting, flyers, spec sheets, taglines, virtual tours. We are experts in properly using every resource imaginable to present the building and its availabilities in the most attractive way possible.
Financial Analysis
We model out every possible scenario for you to make sure that the most lucrative strategy is chosen and that the best deal is negotiated.
Broker Relationships
Most tenants are represented by brokers. We have close relationships with the most active brokers in NYC — paramount to spurring activity and closing deals.
Tours
Touring is an art. How the building and space are presented can easily sway whether it makes the short-list. The experience needs to simultaneously be informative, impactful and enjoyable.
Leasing Status Report ("LSR")
Staying organized and meticulously tracking inquiries, tenant outreach, offers etc. is key to assuring nothing slips through the cracks and determining whether a strategy needs to be tweaked.
Amenities
There are several ways to make your building more attractive to tenants and increase the building's value including: roofdecks, branding/signage, concierge, bike rooms and more. We will help you determine what makes sense for the asset.
Outreach
We don't list the space and then put out a catcher's mitt for inquiries. We work the listing(s) via cold-calling, foot-canvassing, broker outreach/events, email-canvassing, and social media until every prospect is fully aware of the opportunity.
Strategic Planning
Whether it's developing a new building or simply determining if a prebuilt is worthwhile, we act as your partner, every step of the way, to make sure the approach and risks are looked at from all possible angles.
The full toolkit, without the conflict.
- Building positioning and competitive set analysis
- Custom marketing microsite and photo-realistic renderings
- Proactive canvassing via Alliance Group network
- Pricing guidance benchmarked to real lease comps
- Tenant financial review and qualification
- Full lease negotiation and attorney coordination
- Monthly activity and leasing pipeline reports
- Post-execution tenant coordination through move-in
Deals we've closed.
Ready to lease your building?
Tell us about your requirements. We'll respond within one business day.