Your building, leased on your terms.
We lease your building with a full marketing program, active canvassing through the Alliance Group's broker network, and comp-backed pricing to attract the right tenants.
What Landlord Representation means at RDE
RDE Advisors represents building owners and developers in Manhattan office and retail leasing. We produce custom microsites, photo-realistic renderings, and targeted canvassing campaigns — backed by 3,300+ lease comps from the Alliance Group.
Our Alliance Group network of 70+ brokers and 3,300+ lease comps gives landlord assignments the same market intelligence as any major shop, without the conflicts.
A process built around your outcome.
12 stages, no shortcuts. We stay with you through every one.
Whether it's developing a new building or simply determining if a prebuilt is worthwhile, we act as your partner, every step of the way, to make sure the approach and risks are looked at from all possible angles.
How do you stack up against your competition? We will provide you with a detailed competitive set matrix so that you know the answer.
Information is key to help determine the right pricing. We have all of the comps at your disposal.
The low-hanging fruit for canvassing are the TIMs. We have the full list and will reach out to every qualified TIM and their brokers.
Test-fits, renderings, websites, Costar/Loopnet formatting, flyers, spec sheets, taglines, virtual tours. We are experts in properly using every resource imaginable to present the building and its availabilities in the most attractive way possible.
Most tenants are represented by brokers. We have close relationships with the most active brokers in NYC — paramount to spurring activity and closing deals.
We don't list the space and then put out a catcher's mitt for inquiries. We work the listing(s) via cold-calling, foot-canvassing, broker outreach/events, email-canvassing, and social media until every prospect is fully aware of the opportunity.
Touring is an art. How the building and space are presented can easily sway whether it makes the short-list. The experience needs to simultaneously be informative, impactful and enjoyable.
We model out every possible scenario for you to make sure that the most lucrative strategy is chosen and that the best deal is negotiated.
Backed by numbers, market intelligence and years of experience, we know how far we can push in our negotiations and what tactics to use to resolve issues that will inevitably come up.
Staying organized and meticulously tracking inquiries, tenant outreach, offers etc. is key to assuring nothing slips through the cracks and determining whether a strategy needs to be tweaked.
There are several ways to make your building more attractive to tenants and increase the building's value including: roofdecks, branding/signage, concierge, bike rooms and more. We will help you determine what makes sense for the asset.
The full toolkit, without the conflict.
- Building positioning and competitive set analysis
- Custom marketing microsite and photo-realistic renderings
- Proactive canvassing via Alliance Group network
- Pricing guidance benchmarked to real lease comps
- Tenant financial review and qualification
- Full lease negotiation and attorney coordination
- Monthly activity and leasing pipeline reports
- Post-execution tenant coordination through move-in
Owners trust us with their buildings.
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“Ross was a valuable leasing agent to Vornado Realty Trust. He worked extremely hard on all the assets that he represented us on and always had a creative spin to find quality tenants for our buildings.”
“Ross has been a trusted advisor of mine for nearly a decade. I value his acute business sense, his understanding of the market, and his integrity. Throughout the years he has helped fill my buildings with Fortune 500 companies at top rents.”
“Ross was an important part in making 860 Washington Street such a huge success. He's detailed oriented, creative and has an excellent network of broker relationships.”
“Ross represented Sentinel on several transactions. First, he helped in our consolidation efforts, subleasing several floors for us at our Penn Station office. He then assisted us when we needed an executive suite. Finally, he right-sized us into a beautiful, long-term space in Herald Square. Ross was there with us through thick and thin and played a key part in our long-term goals.”
“Ross represented Hudson's Bay Company when I was VP of real estate at the firm. He created multiple disposition strategies for our excess leased office space portfolio. I was impressed by his analytical skills which played a critical component in evaluating decisions.”
“Although we only had a few years left on our lease, Ross managed to find us a suitable subtenant at a good rent. He knew immediately that our perimeter office layout would not be attractive to the marketplace so he brought in an architect to create an open-plan test fit. He was right, our prospective subtenant wanted the open layout. Ross had a contractor on hand who opened up the space quickly and on budget. Ross made what could have been a complex deal, seamless.”
Deals we've closed.
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