What the client faced.
T-Mobile came to RDE with a 35,000+ SF requirement in the Sixth Avenue/Chelsea corridor — a submarket where they already had a smaller footprint and a relationship with the landlord at 625 Sixth. The incumbent dynamic created a risk: the landlord had pricing leverage and little incentive to compete.
Our job was to change that dynamic. T-Mobile needed a genuine competitive process — not a rubber-stamp renewal with modest concession improvements.
How we structured the process.
We opened conversations with three alternative buildings in the same corridor before having any direct discussion with 625's ownership. The goal was to have credible alternatives in hand — not just as negotiating theater, but as real options T-Mobile would have actually taken.
Once we had competitive term sheets, we returned to 625 with concrete numbers. The landlord's position changed significantly when faced with the prospect of losing 35,000+ SF to a competitor building.
We used Alliance Group comp data to benchmark every economic term — free rent months, TI allowance per square foot, and above-standard work specifications — against recent transactions in the submarket at comparable credit.
What we delivered.
T-Mobile executed a direct lease at 625 Avenue of the Americas at terms that the incumbent dynamic would have never produced without the competitive process. The TI package covered a full-quality buildout. Free rent months exceeded submarket norms for comparable credit.
T-Mobile has since become one of RDE's recurring clients — a pattern that repeats when clients experience a process that is genuinely built around their outcome, not the broker's convenience.
Looking for space?
Tell us your requirement — size, submarket, budget, timing. We'll build the process around you.