What the client faced.
Ignitia Office, a boutique co-working operator, was searching for their first permanent location in New York City. As a first-time tenant with no existing lease comps to anchor negotiations, they needed a broker who would prioritize finding the right space over moving quickly — and who had the market connections to surface off-market opportunities in a competitive submarket.
How we structured the process.
RDE Advisors took a needs-first approach: before canvassing the market, we spent significant time understanding Ignitia's membership model, growth projections, and the experience they wanted to create for their members. That framing drove every space decision — layout, natural light, ground-floor accessibility, and the building's amenity profile.
We used Alliance Group comp data to benchmark pricing and ran a targeted search that included direct listings, subleases, and off-market options. The result was a focused shortlist that matched the brief precisely.
What we delivered.
Ignitia secured their first location at 1000 Dean Street — a 15,000 SF space well-suited to their co-working format and growth plans. The client noted that RDE's approach stood out for its genuine focus on their needs rather than deal velocity, a distinction that mattered significantly for a first-time tenant making a long-term commitment.
1000 Dean Street — Main Workspace
1000 Dean Street — Entry
1000 Dean Street — Kitchen
“Ross is a smart and well-connected broker who helped navigate finding our first location. While most brokers seem to be focused on making a quick deal, Ross truly cares about our needs and does what's best for the client.”
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